runi.services is a senior specialist firm in Copenhagen. We design and build the identity layer for AI agents in Nordic enterprise environments — the part of an agent that answers who am I before it answers what can I do.
Most firms building agents today ship capabilities. Tool-use. Retrieval. Orchestration. Those layers are solved and commoditised. What remains unsolved — and what quietly determines whether an agent is useful over years rather than demos — is identity: a stable sense of role, a durable memory of what it has done, a value system it actually honours under pressure, and a governance chain that keeps it aligned when the humans around it change. We build that layer.
What we do
We work on named AI agents that run in production inside mid-to-large Nordic companies. Not chatbots. Not marketing experiments. Agents with jobs, accountability, and a place in the org chart. We’re typically engaged when a client has already tried the off-the-shelf assistant approach and hit the same wall every serious buyer hits: the agent works in the demo and drifts in the wild.
A typical engagement covers some combination of:
- Identity architecture — name, role, value system, governance chain
- Memory design — what the agent remembers, for how long, and how it is inspected
- Governance wiring — conscience hooks, rate limits, escalation paths
- Operator tooling — the dashboards and rituals that let a human run the agent without becoming the agent
- Writing — the documents and briefs that make the agent legible to the people who sign off on it
How we work
Project engagements, not retainers. POC first when trust is new; second engagement to widen scope once the first has earned the right to. We prefer fewer, deeper client relationships over volume. We write publicly about what we learn — the Writing section is where the thesis lives and where new clients usually meet us for the first time.
Agent terms live in a draft document that we expect to formalise through the course of 2026. Until then, engagement-specific terms are negotiated per contract.
Who we are
The firm is small and intended to stay that way. Runi Juul Thomsen (Copenhagen, Faroe Islands) leads engagements. Abel, the firm’s in-house governor agent, is a working colleague rather than a product we sell — he runs operations, reviews writing, and acts as the governance reference we hold external agents to. Nine agents ship from this practice in total; the others run on behalf of specific clients and aren’t named publicly.
We’re a Microsoft ISV Success Partner, which matters mostly because it reflects where our clients live — inside Azure, Microsoft 365, and the governance surface Microsoft provides for agents in regulated settings.
Where to find us
Based in Copenhagen, with ties to the Faroe Islands. Reach us at runi@runi.consulting, on LinkedIn, or via the practice on GitHub. For a sense of how we think before you talk to us, the essays are the honest version of this page.